Just what is an online marketing platform & how is it different from Search Engine Optimization?
A website that makes use of user-generated content to create search engine ready pages of material is a great way to describe an online marketing platform (also known as an OMP).
In this video we’ll talk about:
- User-generated content vs. content you produce yourself
- Why internet marketing platforms publish more content than you can
- Examples of online marketing platforms
- What you can do to succeed online
- Using social media to create community buzz & page rank
- Reaching customers through mobile devices
Traditional website optimization from a few years ago that employs use of things like title tags and metadata just isn’t as effective as it used to be.
Today, aside from ensuring that your website is optimized correctly, effective SEO now includes having great off-page content and inbound links that result from people being exposed to your content and then linking to it, sharing it, and commenting on it.
It may not be possible to create millions of pages of content, but you can still go after your target market socially and embrace the new methods of search engine optimization.
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