Web site analytics (or measurement of your marketing performance) is quintessential to your online success! That’s because web analytics is both predictive and prescriptive in terms of the road your business has taken, is taking now, and where your business is likely to head in the future based on your current marketing tactics and activities.

The big question therefore is not whether you need site analytics or not; the better question is ‘Which Is Better: A premium analytics tool or the free web analytics tool provided by Google?’

Things to consider include:

* Your marketing goals
* What needs to be measured
* Quality & quantity of data received
* How To use & interpret analytics
* Your budget

The following video dives into everything that’s important to consider when it comes to which website analytics platform is best for you and your business: a paid analytics platform or a free one.

By the way, for online video analytics you can track your video with Google free analytics option.

Watch the above video now and be sure to leave us a comment that you think will benefit the conversation and be useful to our blog visitors.